Aram Designs

At the time, he recalls, you could buy the odd piece of Eames but generally, the UK was a modern furniture desert. And here was the work of Castiglioni, Breuer, and Le Corbusier, for the first time available to the public to buy and put in their own homes. Looking into that tiny showroom with its open slot cut into the window for mail, was like looking into the future. Zeev would stand outside, listening to the comments of passers-by as they stopped and stared through the glass at the bright, white, stainless steel interior. Most were incredulous.

Fifty years later, Zeev is still excited about his store window. This time however, it is on a much larger scale. Located in the heart of Covent Garden the ARAM store is now the capital's top destination for furniture and product design.